"Voice of C. Montgomery Burns" (voiceofcmb)
06/09/2016 at 10:41 • Filed to: None
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"Voice of C. Montgomery Burns" (voiceofcmb)
06/09/2016 at 10:41 • Filed to: None | 0
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Why? Didn’t they get rid of it because no one bought it before? Well, either way, get ready to see even more Model S’ on the road being driven by the upper-middle class.
Edit:
!!! UNKNOWN CONTENT TYPE !!!
So, it’s actually a 75KWH battery pack, detuned to 60KWH. Modders and hackers are going to have fun voiding their warranties if they are crazy enough to try and get that extra 15KWH for free.
Supreme Chancellor and Glorious Leader SaveTheIntegras
> Voice of C. Montgomery Burns
06/09/2016 at 10:47 |
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it’s a nice hold over until the 3 arrives...when it arrives...
TheHondaBro
> Voice of C. Montgomery Burns
06/09/2016 at 10:48 |
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Ugh, Oppo clearly shilling for Tesla. /s
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Voice of C. Montgomery Burns
> TheHondaBro
06/09/2016 at 10:51 |
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Clearly.
Arrivederci
> TheHondaBro
06/09/2016 at 11:00 |
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LOL
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Arrivederci
> Voice of C. Montgomery Burns
06/09/2016 at 11:01 |
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Looks like it’s a volume play - the software limiting the battery pack seems sort of wasteful. It clearly costs them the same to build it, but they’re just selling it for less. I’m not sure I understand the business plan.
Rico
> Arrivederci
06/09/2016 at 11:05 |
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Maybe it’s the batteries who have “bad cells” or whatever so they software lock it out from being charged.
Apple did this before with the iPod touch and earlier Apple TVs - they used iPhone CPUs that had 1 bad core out of 2, software locked the bad core out and put the CPUs in these devices that didn’t need 2 cores at the time. They made money even selling the devices at the lower price point because they weren’t throwing away CPUs with bad cores.
Maybe instead of throwing away batteries that don’t make the cut they are re purposing them this way.
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Arrivederci
> Rico
06/09/2016 at 11:16 |
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That’s a very good point!
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Rico
> Arrivederci
06/09/2016 at 11:18 |
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Thanks! I mean I pulled it out of my ass (hence all the maybes) but I think it makes sense =)
Edit: I’ve been corrected, I didn’t read closely enough regarding the software update to unlock the rest of the battery. So see, good theory shot down by fact. Good thing I didn’t make any definitive statement haha
fourvalleys
> Rico
06/09/2016 at 11:18 |
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Check the article - they’re allowing people to purchase a “software update” that would bump it from 60kWh to 75kWh. They’re definitely not the batteries that don’t make the cut.
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Rico
> fourvalleys
06/09/2016 at 11:21 |
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Thanks for that clarification
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fourvalleys
> Arrivederci
06/09/2016 at 11:30 |
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Your first sentence is the business plan - it’s a volume play. Before this, the cheapest model was $72,700. Now it’ll be $66,000 for the cheapest model, with the option to “upgrade” for an additional fee.
They’re lowering the price of the cheapest model (even if it’s physically the same) and hoping that enough people will buy it to make up for the lower profit-per-car. And I’m sure they’re hoping people will see $66,000 before incentives and then jump at the few-thousand dollar “software upgrade” to 75kWH
Tekamul
> Arrivederci
06/09/2016 at 11:33 |
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I mentioned it on the FP, but it’s also likely a calculated offset of warranty claims.
Setting a higher minimum charge in a Lithium battery extends its life.
Jayhawk Jake
> Arrivederci
06/09/2016 at 11:35 |
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It’s a good move from an economist point of view. Sell a car for a lower profit margin to capture customers you are missing, but don’t give up the higher profit of the more expensive model by keeping the two differentiated.
fintail
> Voice of C. Montgomery Burns
06/09/2016 at 11:42 |
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This might get the tax break to expire sooner, cool.
Thomas Donohue
> Arrivederci
06/09/2016 at 11:42 |
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I wonder if it charges to 75KWH and is limited to a floor of 15KWH? And perhaps there is an app built into the software that conveniently lets you know when you’re 30 miles from home and at 1% battery life that you can upgrade to the 75KWH package for $250/month?
Or, they have a new version of the batteries and Panasonic is selling off existing stock just to move them along.
Manwich - now Keto-Friendly
> Voice of C. Montgomery Burns
06/09/2016 at 11:44 |
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Obviously they wanted to use up some leftover ‘60' badges...
The Dummy Gummy
> Voice of C. Montgomery Burns
06/09/2016 at 11:48 |
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Upper-middle class probably shouldn’t be buying this car, but they will.
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Voice of C. Montgomery Burns
> Manwich - now Keto-Friendly
06/09/2016 at 11:56 |
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*chuckles*
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Voice of C. Montgomery Burns
> The Dummy Gummy
06/09/2016 at 11:58 |
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I guess it depends on what end of the “upper-middle” range they fall, but generally I’d agree.
BigBlock440
> fourvalleys
06/09/2016 at 12:03 |
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I don’t know how it works, but a thought I had is that the additional volume would give them additional credits to sell. So even if they sold it at a loss, the additional credits would make up for it.
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The Dummy Gummy
> Thomas Donohue
06/09/2016 at 12:04 |
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I would crash my car in rage if I had an advertisement like this. I really hope that isn’t the play, but then again I can’t afford a $67k car.
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The Dummy Gummy
> Supreme Chancellor and Glorious Leader SaveTheIntegras
06/09/2016 at 12:05 |
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Brings up a good point. What will be the drop off in pre-orders once that threshold is met?
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Thomas Donohue
> The Dummy Gummy
06/09/2016 at 12:31 |
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Precisely the plan. Someone who bought a $67,000 car might be tempted to spend $200+ that one time just to avoid the Uber ride home, and whatever Tesla/towtruck charges would be when you run out of power on the side of the road.
They can then send an email the next day asking of you want to permanently upgrade to 75KWH for $150/month